If you dream of getting that one step closer to the fashion crowd, the Paris Fashion Week is a safe bet. Aliona, our in-house photographer ventured out to capture street-style for the first time in her career and loved every minute of it. Here’s what she told us.
“A street-style photographer yourself? A fashion fan? Or maybe just a fashion-loving passer-by? I want to share some of my tips and tricks that may come in handy for when the next season’s collections hit the French catwalks.”
WHERE: ONLINE BASICS
“I like www.modemonline.com – the website is a directory of all fashion-related events, which cover much more than just the fashion weeks of New York, London, Milan, and Paris. Make sure to check it out regularly since information on fashion shows’ locations is updated frequently.
Having said that, many big brands like to keep their locations secret. Here’s where your networking skills can come in handy.”
WHERE: NETWORKING & SOCIAL MEDIA
“Don’t be shy and speak with fellow photographers. Some of them may know more addresses that you haven’t been able to find. There is nothing wrong in admitting to be a rookie: yes, you may not have known that “every Chanel show is at the Grand Palais”. But at least you do now.
You can also try to play detective on Instagram – influencers frequently publish their invitations (which may have the address!).”
KEEPING UP WITH TRENDS
“Street style for me is first and foremost a reflection of the latest trends. You can get inspired with trendy content by signing up to various newsletters like Buro 24/7 and Business of Fashion. The fashion section of the Man Repeller blog is also a great read!
You can also get inspired with the work of famous street-style photographers. Here are some of my personal heroes: Diego @Collagevintage2, Adam @le21ème (keep your eye out for this bearded man, who is easy to catch outside many shows!), and Phil Oh @mrstreetpeeper, a Vogue Runway photographer. If you are looking to create your own content, do not be afraid to try the shot from every angle possible. Observe how the photographers around you work and do not be shy to imitate by following their lead on the angle.”
LAST, BUT NOT LEAST
“Come prepared with extra batteries and memory cards! Do not be shy to take photos of people: everyone is here to be seen. Think when shooting: the surrounding context matters. Be observative and quick to react (you may notice a celebrity everyone else missed). Experiment and do not be afraid. The modern art of photography has no limits!
Do not be shy to take photos of people: everyone is here to be seen. Think when shooting: the surrounding context matters. Be observative and quick to react (you may notice a celebrity everyone else missed). Experiment and do not be afraid. The modern art of photography has no limits!
Text and photos: Aliona